Privacy policy — PURRA | Premium home fragrance diffusers
This Privacy Policy describes how your personal information is collected, used and shared when you visit www.purra.fr (the “Site”) or make a purchase on it.
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. In addition, as you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.
We collect Device Information using the following technologies:
COOKIES
Below is a list of the cookies we use. We list them here so that you have the option to choose whether to allow them or not.
_session_id, unique session identifier, allows Shopify to store information about your session (referrer, landing page, etc.).
_shopify_visit, no data held, persists for 30 minutes from the last visit. Used by our website provider’s internal statistics tracker to record the number of visits.
_shopify_uniq, no data held, expires at midnight (relative to the visitor’s location) the next day. Counts the number of visits to a store by a single customer.
cart, unique identifier, persists for 2 weeks, stores information about your shopping cart.
_secure_session_id, unique session identifier.
storefront_digest, unique identifier, undefined if the store has a password, used to determine whether the current visitor has access.
- “Log files” track actions occurring on the Site and collect data such as your IP address, the browser type you use, your Internet service provider, your referring and exit pages, and your date and time stamps.
- “Web beacons”, “tags” and “pixels” are electronic files that record information about how you browse the Site.
In addition, when you make or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address and phone number. We refer to this information as “Order Information”.
When we use the term “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We generally use the Order Information we collect to fulfil any order placed through the Site (including processing your payment information, arranging shipping, and providing you with invoices and/or order confirmations). In addition, we use this Order Information to:
communicate with you;
screen for potential fraud or risk; and
when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information we collect (in particular your IP address) to screen for potential fraud or risk and, more generally, to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our advertising and marketing campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties who help us use it as described above. For example, we use Shopify to power our online store — you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://policies.google.com/privacy. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative (NAI) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can also opt out of some of these services through the Digital Advertising Alliance opt-out portal at https://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access the personal information we hold about you and to ask that it be corrected, updated or deleted. If you would like to exercise this right, please contact us using the details below.
Additionally, if you are a European resident, we note that we process your information in order to fulfil contracts we might have with you (for example if you place an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please also note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will retain your Order Information for our records unless and until you ask us to delete it.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at contact@purra.fr, or by post at:
PURRASCENTS LLC
500 4th St NW, Suite 102 PMB 1998
Albuquerque, NM 87102
United States